RONKONKOMA, N.Y. -- U.S. Nutrition Inc. is the No. 1 vitamin supplements company in the United States, with vitamin sales totaling more than $1 billion annually.
The company markets approximately 2,000 products under a number of brand names, including Nature's Bounty, Sundown Naturals, Osteo Bi-Flex, Ester-C, Flex-a-min, Disney, Marvel, MET-Rx, Pure Protein and Body Fortress.
U.S. Nutrition also produces private label products for select retail partners.
'Quality is the first ingredient in every U.S. Nutrition product,' says vice president of sales and marketing Richard Scoza. 'As a vertically integrated manufacturer and marketer, U.S. Nutrition oversees every aspect of production, from sourcing the highest-quality ingredients to manufacturing, packaging and distribution.'
As a direct result, the company says, U.S. Nutrition maximizes its efficiencies and keeps costs low while ensuring that its customers receive the highest-quality products available today.
A consistent market leader, U.S. Nutrition is committed to driving nutritional category growth through continual product innovation, consumer education and leading-edge category management techniques, says Scoza.
'U.S. Nutrition believes in category leadership through partnership,' he asserts. 'Important data--including scan data, panel insights, space management resources and consumer research--is analyzed to develop category-building solutions that deliver results.'
Working together with the retail partners, the company analyzes all facets of the comprehensive category plan to find share-driving solutions.
U.S. Nutrition's speed to market with successful new product launches and cutting-edge formulations, as well as customized, individually tailored programs that fit the needs of each of its retailers, has helped propel the company to the forefront of the industry, Scoza points out.
'This successful formula, with over $160 million in planned marketing and advertising support to drive sales this year alone, has made U.S. Nutrition's vitamins, minerals, herbals, specialty supplements and sport nutrition products consumer favorites that enjoy extensive distribution,' he says.
'U.S. Nutrition's powerful brands continue to lead their categories, including Nature's Bounty, the No. 1 brand-driving growth at F/D/M [food/drug/mass]; Osteo Bi-Flex, the No. 1 joint relief brand at F/D/M; Pure Protein, the No. 1 protein bar brand in F/D/M; and MET-Rx, the No. 1 Protein Bar Brand in F/D/M and convenience stores combined.'
According to Scoza, U.S. Nutrition maintains its own multimillion-dollar, state-of-the-art research and development laboratories staffed with the finest researchers and scientists. They produce and package supplements in every available form and meet the most rigorous quality standards in the industry.
Strict quality control programs include U.S. Nutrition's mandatory supplier qualification process, in-house testing of ingredients and both in-process and finished-product testing in all facilities.
U.S. Nutrition meets or exceeds all applicable industry quality standards, as well as all manufacturing requirements for dietary supplements as found in the United States Pharmacopeia.
As an added assurance, U.S. Nutrition's laboratories and manufacturing facilities are audited by the leading independent quality-assurance testing companies, Scoza says.
'It is through continued innovation, leading-edge research and development, and a thorough understanding of the evolving demands of the changing marketplace, combined with diligent quality control and customized programs for its retailer partners, that U.S. Nutrition has become a model of success for the nutrition industry.'
U.S. Nutrition Inc. a subsidiary of NBTY Inc.
2100 Smithtown Ave. Ronkonkoma, N.Y. 11779
Key Contact: Richard Scoza, Senior Vice President of Sales and Marketing
Web site: nbty.com
Phone: (631) 200-2000
Fax: (631) 563-1623
Primary business:
HEALTH CARE Nutritional supplements
Marketplace booth #1343
